Privacy Policy

1. Introduction

Welcome to Roomly ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you understand how we collect, use, and safeguard your personal information when you use our AI-powered room design application ("App").

This Privacy Policy applies to the Roomly mobile application and related services, including our website at roomly.app and any associated features such as Pinterest integration and our community platform.

2. Information We Collect

2.1 Information You Provide

• Account Information: Email address, username, and password when you create an account
• Profile Information: Optional profile photo, display name, and bio
• Room Photos: Images you upload for AI transformation
• User Content: Designs you save, community posts, comments, and likes
• Payment Information: Processed securely by Apple (App Store) — we do not store your payment details
• Communications: Messages you send to our support team

2.2 Information Collected Automatically

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: Features used, styles selected, time spent in app
• Log Data: IP address, access times, app crashes and errors
• Analytics: Aggregated usage statistics to improve our service

2.3 Information from Third Parties

• Pinterest: If you connect your Pinterest account, we access your public boards and pins (with your permission) to analyze your style preferences
• Sign-in Services: If you use "Sign in with Apple" or similar services, we receive your name and email

Data Type	Purpose	Retention
Room Photos	AI transformation processing	30 days after processing, or until you delete
Generated Designs	Your saved gallery	Until you delete your account
Account Data	Service provision	Until account deletion + 30 days
Usage Analytics	Service improvement	24 months (anonymized)

3. How We Use Your Information

We use your information to:

• Provide Our Service: Process your room photos with AI, generate design transformations, and display your saved designs
• Personalize Your Experience: Recommend styles based on your preferences and Pinterest boards (if connected)
• Enable Community Features: Allow you to share designs, follow other users, and participate in challenges
• Process Transactions: Manage your subscription and in-app purchases
• Improve Our Service: Analyze usage patterns to enhance features and fix issues
• Communicate With You: Send service updates, respond to support requests, and (with your consent) marketing messages
• Ensure Safety: Detect fraud, enforce our terms, and maintain security

4. Information Sharing

We share your information only in these circumstances:

4.1 With Your Consent

• When you share designs to the Roomly community
• When you save designs to Pinterest
• When you share via social media or messaging apps

4.2 Service Providers

We work with trusted partners who process data on our behalf:

• Cloud Hosting: Amazon Web Services (AWS) for secure data storage
• AI Processing: Our AI transformation service
• Analytics: Mixpanel and Firebase for usage analytics
• Customer Support: Intercom for support communications

4.3 Legal Requirements

We may disclose information if required by law, legal process, or to protect the rights and safety of Roomly, our users, or others.

5. Pinterest Integration

Our Pinterest integration allows you to connect your Pinterest account for enhanced features. Here's how it works:

5.1 Import Your Style

• When you connect Pinterest, we request permission to read your public boards and pins
• We analyze images from boards you select to identify your style preferences
• This analysis happens once per connection and is stored as style tags (e.g., "Scandinavian," "Minimalist"), not individual images
• You can disconnect Pinterest at any time in Settings

5.2 Save to Pinterest

• When you save a design to Pinterest, we create a Pin on your behalf using Pinterest's API
• Free users: Pins include a small Roomly watermark and link back to our app
• Premium users: Pins are clean with optional Roomly credit
• We do not access or modify your existing Pins

5.3 Data Pinterest Receives

When you use Pinterest features, Pinterest receives:

• The image you're saving (your AI-generated design)
• Pin title and description you provide
• The board you select

Please review Pinterest's Privacy Policy for how they handle this data.

6. Community Features

Our community platform allows users to share designs and interact. Here's what you should know:

6.1 Public Content

• Designs you post to the community are public and visible to all Roomly users
• Your username and profile photo appear with your posts
• Comments and likes you make are visible to others
• You can delete your posts at any time

6.2 Private Content

• Designs saved only to your personal gallery remain private
• You choose what to share publicly

6.3 Moderation

• We use automated systems and human review to detect inappropriate content
• Reported content is reviewed within 48 hours
• Users who violate community guidelines may be suspended

7. Data Storage & Security

7.1 Where We Store Data

Your data is stored on secure servers in the United States provided by Amazon Web Services (AWS). If you're located outside the US, your data will be transferred to and processed in the US in accordance with this policy.

7.2 Security Measures

• Encryption in transit (TLS 1.3) and at rest (AES-256)
• Regular security audits and penetration testing
• Access controls and employee training
• Secure authentication with optional two-factor authentication

7.3 Data Retention

We retain your data for as long as your account is active or as needed to provide services. After account deletion:

• Personal data is deleted within 30 days
• Community posts are anonymized or deleted per your preference
• Anonymized analytics may be retained for up to 24 months

8. Your Rights & Choices

You have the following rights regarding your data:

8.1 Access & Portability

Request a copy of your personal data in a portable format via Settings → Privacy → Download My Data.

8.2 Correction

Update your account information at any time in Settings → Profile.

8.3 Deletion

Delete your account and associated data via Settings → Account → Delete Account. This action is irreversible.

8.4 Opt-Out

• Marketing Emails: Unsubscribe link in every email
• Push Notifications: Manage in your device settings
• Pinterest: Disconnect in Settings → Connected Accounts
• Analytics: Toggle off in Settings → Privacy

8.5 For California Residents (CCPA)

California residents have additional rights under CCPA, including the right to know what data we collect, the right to delete, and the right to opt-out of data sales. We do not sell personal information.

8.6 For EU/EEA Residents (GDPR)

If you're in the EU/EEA, you have rights under GDPR including access, rectification, erasure, restriction, portability, and objection. Contact us at privacy@roomly.app to exercise these rights.

9. Children's Privacy

Roomly is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us at privacy@roomly.app and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes:

• We'll notify you via email or in-app notification
• We'll update the "Last Updated" date at the top
• Continued use after changes constitutes acceptance

We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

• Email: privacy@roomly.app
• Support: support@roomly.app
• Address: Roomly Inc., [Address to be added]